#shotonfilm
Analog photography requires a great deal of time and patience to achieve the best possible result.
The reward is a unique and incomparable outcome that makes every image truly special.
Holding a finished print in your hands at the end of the day is an experience that cannot be recreated by digital technology.
It is a fully manual process—shaped entirely by the photographer—from pressing the shutter to drying the photographic paper.
Through constant experimentation, new ways to create something special are continually discovered.
In the end, every image is a one-of-a-kind piece, characterized by the natural grain of the film and its inherent aesthetic.
#filmisnotdead
The wave of digitization reinvented photography.
Like so many other things, it became faster, more transient—and lost much of its appreciation.
Film sales steadily declined, and once-prominent names in the industry struggled to survive.
However, film never truly disappeared—and today, it is experiencing a remarkable comeback.
New developments are being pursued after decades, and products once removed from the market are making a return.
The future of analog photography is currently more exciting than it has been in a very long time.